Women’s Health Isn’t Just About Fertility: A Conversation About the FemAging Phenomenon

digital health maven dot edu – episode 23:  July 14, 2020

This is a very special episode featuring a conversation between me and Denis Pines. Together we developed two recently published reports: FemAging 2020 and FemAging in the COVID 19 Era.

Denise is president of the Medical Board of California and serves on the Martin Luther King Community Hospital Foundation. She also serves in leadership positions in the California University of Science and Medicine, School of Medicine, the Triple Step Toward the Cure, and is an award-winning marketer and serial entrepreneur, with experience in 10 startups including multimedia companies and foundations.

What is FemAging? Well, FemAging (a term introduced by Denise and I) refers to a trend focusing on the health and wellness needs of mature women — specifically those between the ages of 40 to 65. FemAging 2020 reveals the unique and surprising health, wellness and well-being needs of these women.

It also focuses on how FemAging Tech innovations — solutions such as software, diagnostics, devices, nutraceuticals, wearables, pharmaceuticals, clothing and other products and services developed specifically for women ages 40+ — are not meeting older women’s needs.

The FemAging in the COVID-19 era report focuses on how mature women view the coronavirus crisis as having a long-term — not temporary — but long-term impact on their health and well-being.

For more information about FemAging and FemAging Tech, please visit www.femaging.com where you can download the FemAging 2020 and FemAging in the COVID-19 Era reports, and contact us about this research.

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